You should not buy this on trust. Here is the whole machine.
Most agencies sell you an outcome and keep the workings to themselves. We would rather show you exactly what a quarter contains, what one campaign is made of, where every rupee of your fee goes, and what you still own the day the contract ends. Read it, argue with it, then decide.
A quarter is three campaigns. Never one.
Every level contract is sold by the quarter, and every quarter contains three campaigns. That is deliberate. One campaign gives you a result and no way to read it — you cannot tell whether the creative worked, the audience worked, or the week simply went your way. Three campaigns in sequence give you a pattern, and a pattern is something you can act on.
Campaign one sets the baseline
The first campaign goes live with professional creative and a live media budget behind it. From day one you are watching real numbers: how many leads arrived, which source they came from, and what happened to them after they did. Nothing here is guessed.
Campaign two answers what the first one asked
Now the decisions have evidence behind them. The creative direction, the audience and the media split are all reset against what campaign one actually produced, rather than against an opinion in a meeting.
Campaign three compounds both
By the third campaign you are no longer starting from zero. The lead pool has depth, the creative has a proven direction, and the reporting has enough history to be worth reading. This is the point where the engine starts pulling rather than being pushed.
Contracts run 3, 6, 9 or 12 months — and longer costs less
Three months is one quarter and three campaigns. Six, nine and twelve months are two, three and four quarters, and each step down the calendar reduces your rate: 10% at six months, 15% at nine, 20% at twelve on current launch pricing. Nothing about the work changes — you are simply rewarded for giving the engine time to compound.
Seven stages. Every campaign, every time.
A campaign is not a post and a hope. It is a sequence that runs the same way whether you are on Foundation or Enterprise — what changes between levels is the depth of what comes out of it, not whether the stages happen.
The brief
We agree what this campaign is actually for — the offer, the moment, the audience and the number that would make it a success. Written down before anything is made.
Creative production
Professional, human-led creative built for your category. This is the stage AI competitors cannot match at quality, and it is why the first level exists at all.
WOW Invites
The invite video at the centre of the campaign — AI-assisted, then edited by a human until it is worth putting your name on. Branded on Foundation, unbranded from Growth upward.
Live ad deployment
The campaign goes live with real media money behind it, managed end to end. Budget, placement, pacing and optimisation are ours to run and yours to see.
Lead capture
Every enquiry the campaign generates lands in one place, tagged with where it came from. No leads sitting unread in a message request folder.
Qualification
Leads are qualified before they reach you, so your team spends its time on the ones with intent instead of sorting the pile. Quality is tracked, not assumed.
Reporting
Lead performance, lead source, qualification and revenue tracking — visible from the first campaign, and building into a quarterly Lead Evolution report from Growth upward.
Almost half your fee is spent buying you attention.
During the current launch period 45% of every rupee you pay is deployed straight back into live media spend on your own campaigns. Not overhead. Not retainer. Media, in the auction, with your name on it.
The remaining fee funds the things that make that spend worth making — professional creative production, campaign management, the dashboards you read it all through, and the lead system that catches what the ads bring in. Ad money with no creative behind it is wasted, and creative with no capture behind it is decoration. The split exists so neither happens.
After the launch period this reinvestment reduces to 28%. A contract signed during launch holds its terms for its full length — the whole length, not the first quarter.
| What you are signing | During launch | After launch |
|---|---|---|
| Ad reinvestment | 45%of your fee, back into media | 28% |
| Six-month term | 10%off the monthly rate | 10% |
| Nine-month term | 15% | 12% |
| Twelve-month term | 20% | 15% |
| Commission floor · Social | 12%on closed leads | 15% |
| Commission floor · Corporate | 15% | 20% |
| Commission floor · Real Estate | 7% | 9% |
Performance commission, explained plainly
Alongside the monthly fee we take a commission on leads that actually close. It is deliberately floored low, and it means we are paid more when the campaign works and less when it does not. The floors above are the launch floors and they rise afterwards.
The launch window is undated. We will not put a countdown on it or invent a deadline — but the rates above are the rates on the table today, and a contract signed today keeps them for its full term.
What you own, and what you are only renting.
This is the question worth asking of any marketing spend: when it stops, what is left standing? On a rented platform the answer is nothing — you switch off the budget and the reach disappears the same afternoon. The model below is built so that the things that matter stay with you.
| The asset | Yours | Rented | Where it comes from |
|---|---|---|---|
| Your lead pool | Owned | — | Every campaign, from Foundation upward — and it compounds quarter on quarter |
| Campaign creative | Owned | — | Branded on Foundation; unbranded from Growth, so it carries your name alone |
| Your performance data | Owned | — | Lead source, qualification and revenue tracking — the full dashboard suite from Growth |
| Your own app and audience | Owned | — | The WOW Campaigns PWA with push notifications, from Transform |
| Ad platform reach | — | Rented | Bought by the click, every time, for as long as you keep paying |
| Placement costs | — | Rented | Set by an auction you do not control and that keeps getting busier |
| The algorithm | — | Rented | Changed without notice, without consultation, and without appeal |
WOW Offers — upside that costs you nothing up front
Contract holders can place a short five to ten second video on the WOW Offers platform. We deliver the leads, and we are paid only a commission on sales that actually close — there is no fee attached to it. It is a benefit of holding a contract rather than a product on its own, and it is available from Transform upward.
Rented reach ends the day you stop paying. An owned engine does not.
That is the entire argument for building this quarter by quarter instead of buying attention one burst at a time. Now the practical question: how do you actually start?
Build the engine — or buy a single campaign when you need one.
The quarterly contract is the engine, and it is where the compounding described above actually happens. A single campaign is a real product in its own right, sold separately and bought directly — it simply does a different job.
Single Campaign
One campaign, bought on its own, for one moment that matters. Three tiers, priced per campaign.
- Starter — ₹9,999 per campaign
- Advanced — ₹14,999 per campaign
- Max — ₹24,999 per campaign
- A festival, a launch or a seasonal push
- An extra activation on top of a running contract
- Or simply a first look at how we work
- Bought directly — no proposal needed
Quarterly Level Contract
Three campaigns every quarter, running as one system that builds on the last one instead of restarting.
- Four levels — ₹20,000 to ₹80,000 per month
- 3, 6, 9 or 12 months — up to 20% off
- 45% of the fee reinvested into your media
- Performance commission on closed leads
- Owned creative, data, lead pool and audience
- Prepared as a full written proposal, never a checkout
And twelve add-ons, when a quarter needs more than the standard shape
Budget top-ups, extra invites, landing pages, festival activations, a WhatsApp API line, a dedicated account manager and more — each priced openly and added to a contract only when you ask for it.
Same machine. Four depths.
Every level runs the seven stages and the three-campaign quarter you have just read. What rises with the level is how much of the engine ends up belonging to you — and each level is aimed squarely at one of the four situations businesses in our sectors are trading through right now.
Foundation
Growth
Transform
Enterprise
Every level is a written proposal, never a checkout
Tell us which situation is costing you most and we will build the quarter around it — scope, campaigns, media split, commission and term, all in writing, before you commit to anything at all.
Now you have seen the machine. The only question left is when.
Launch rates are live now. After the launch period every level rises 40%, ad reinvestment drops from 45% to 28% and the commission floors go up — but a contract signed today holds today's terms for its full length. Nothing here depends on you moving fast. It only costs more if you do not.
Akomic Design Studio · WOW Campaigns India & United Kingdom