Ask the hard questions. We answer them plainly.
What a quarter really is. Where your money actually goes. What you own when the contract ends. What changes the day the launch window closes. Everything below is how this works in practice — not how it reads in a brochure.
The questions people ask before they sign.
Most of what follows is about a single idea: we sell a quarter, and a quarter is three campaigns. Understand that and the rest of the model falls into place quickly.
The contract
What is a quarter, exactly?
A quarter is three campaigns. Not three months of general activity — three complete campaigns, each with its own creative, its own live ad spend and its own lead capture.
Contracts are priced per month and delivered in quarters, so a three-month term is one quarter and three campaigns. Longer terms simply stack more quarters onto the same engine.
Why three campaigns and not one big one?
Because one campaign tells you what happened. Three tell you what works.
The first sets your baseline. The second acts on what the first learned. The third runs on ground you have already tested. A single campaign can absolutely win — a quarter is how winning stops being luck and starts being a process.
What contract lengths can I sign?
Three, six, nine or twelve months. Three months is one quarter.
Longer terms carry a loyalty reward: 10% off at six months, 15% at nine, 20% at twelve. Three months runs at the full rate. Those are the current launch terms, and they are held for the entire length of any contract signed under them.
Can I change level part-way through a contract?
A level is agreed in a written proposal, so changing level means changing that proposal. We re-issue it for the remainder of the term and you sign the new one. Moving up is the usual direction — it is normally the dashboards or the app that people want next.
What never happens is a silent change. Nothing to your level, your term or your scope takes effect until it is written down and agreed.
What happens at the end of a quarter?
Three campaigns have been delivered and you have a full picture of what each one produced.
If your term runs longer, the next quarter starts from that position instead of from zero — the lead pool carries forward and compounds. If the term ends there, you decide whether to continue. Either way the leads and the creative are yours to keep.
Nothing here is hidden until the last page.
Current launch pricing, and what each level becomes once the launch window closes. Both columns are real. The second one is why moving early is worth something.
| Level | Launch — per month | After launch | Solves |
|---|---|---|---|
| Foundation | ₹20,000 | ₹28,000+40% | AI Pressure |
| Growth | ₹40,000 | ₹56,000+40% | Competition Velocity |
| Transform | ₹60,000 | ₹84,000+40% | Platform Saturation |
| Enterprise | ₹80,000 | ₹112,000+40% | Idle Capital |
| Ad reinvestment | 45%of your fee, into live media | 28%of your fee | All levels |
| Loyalty reward | 10 / 15 / 20%at 6 / 9 / 12 months | 10 / 12 / 15%at 6 / 9 / 12 months | All levels |
Pricing and payment
What does a level contract cost?
Foundation is ₹20,000 a month, Growth ₹40,000, Transform ₹60,000 and Enterprise ₹80,000, at current launch pricing.
That is the fee for the system. A longer term reduces it through the loyalty reward, and add-ons and performance commission are quoted separately, each on its own visible line of the proposal.
What is the difference between a single campaign and a level contract?
A single campaign is one campaign, bought on its own from the shop at ₹9,999, ₹14,999 or ₹24,999. A level contract is three campaigns a quarter, run as one system, with ad reinvestment, full tracking and a lead pool that compounds.
A single campaign is not a smaller version of the contract — it is a different job. A festival push, a launch moment, an extra activation on top of a quarter you are already running, or simply a first look at how we work.
Can I buy a level contract from the shop?
No, and that is deliberate. A level contract is shaped around your sector, your term, your add-ons and your commission terms, so it is prepared as a written proposal with every line visible before you commit to anything.
Enquire and what comes back is a document, not a checkout. Single campaigns are the ones you can buy directly.
How does the loyalty reward work?
Three months runs at the full rate. Six months takes 10% off, nine months 15%, twelve months 20%. It applies across the whole term, not to the first month only.
After the launch window those rewards weaken to 10%, 12% and 15%. The reward you sign under is the reward you keep.
What happens when the launch window closes?
Four things move at once, and all four move against a new client. Every level rises 40%. Ad reinvestment falls from 45% of fee to 28%. Loyalty rewards weaken. Commission floors rise in every sector.
A contract signed under launch terms holds those terms for its full length. That is the only urgency we will put in front of you, because it is the only one that is true. There is no date on it and no countdown — just a rate that is not going to stay where it is.
The window is real. The lock is yours.
Rates rise, reinvestment falls, rewards thin out. None of that touches a contract already signed. Move once, and today’s terms belong to you for the whole of your term.
What you are actually buying, and what you actually keep.
A campaign is not a poster. It is creative built for a specific audience, live media behind it, an approval loop you control, and a lead system that catches everything it brings in.
Almost half of your fee is media spend. The rest funds the work that makes the media worth buying. Everything it produces — the assets, the audience, the data — ends up in your hands, not ours.
The work itself
What does 45% ad reinvestment actually mean?
It means 45 paise of every rupee you pay is spent buying attention for you, as live media spend on your own campaigns. On a ₹20,000 Foundation month that is ₹9,000 of real ad budget going out to the platforms.
The remainder funds the professional creative, the campaign management, the dashboards and the lead system that catches what the ads bring in. After the launch window this reinvestment drops to 28% — contracts signed now keep 45% for their full term.
Who owns the creative and the lead data?
You do. Both. The campaign assets are yours, and from Growth upward they are delivered unbranded, so nothing on them points back at us.
The lead data is yours as well — the names, the sources, the qualification and the revenue tracking live in your dashboards and stay yours when the contract ends. An engine you do not own is a rental, and a rental is exactly the situation we are trying to get you out of.
How do approvals work?
Nothing runs without your sign-off, at any level.
From Transform upward that review moves onto Frame.io: you comment directly on the frame in question and approve in real time, instead of trading files and waiting on replies. On Foundation and Growth the decision is identical — it just happens less instantly.
Which levels include the app and the dashboards?
Foundation gives you lead performance tracking, lead source tracking, lead qualification and revenue tracking. Growth adds the full dashboard suite, the quarterly Lead Evolution report and the referral rewards programme.
Transform adds your own WOW Campaigns PWA with push notifications, Frame.io approvals and access to the WOW Offers platform. Enterprise adds Super Campaigns — three to ten campaigns running at the same time — plus Sattvik gift hampers on closed leads.
Can I add things to a contract that is already running?
Yes. Twelve add-ons exist for exactly that, each priced on its own line and added when you want it — a budget top-up at ₹5,000, priority handling at ₹3,000, a landing page at ₹8,000, a strategy call at ₹2,000, and eight more.
A single campaign from the shop also works as an extra activation on top of a running quarter. See additional activations for the full list.
We take a share of what closes. So we care what closes.
Performance commission is the part of the model that puts us on the same side of the table as you. It is also the part most often misread, so here it is in plain terms.
Leads and results
How does performance commission work?
On top of the monthly fee, we take a percentage of the sales that close from the leads we deliver. Launch floors are 12% in Social, 15% in Corporate and 7% in Real Estate.
After the launch window those floors rise to 15%, 20% and 9%. Your exact rate is written into the proposal and agreed before you sign — it is never decided afterwards.
Can I start on commission only, with no fee?
No. We tested that route in the market and it does not work. Without a real media budget behind it there is nothing to run, the campaigns starve, and both sides end up disappointed.
Commission is how we share in what the engine produces. It is not a way to start one.
Then what is WOW Offers Sub-Campaigns?
It is the one genuinely commission-only product we run, and it is open to contract holders only. A five to ten second video goes onto the WOW Offers platform; we deliver the leads and take a commission on closed sales, and nothing else attaches to it.
It costs nothing up front, which makes it pure upside for a client already running a quarter. It sits on top of a main contract — never in place of one, and never as a way in.
Will you guarantee a number of leads?
No — and treat anyone who does before seeing your market with real suspicion. We have no published case studies to wave at you yet, and we are not going to invent any.
What we do commit to in writing: three campaigns every quarter, the reinvestment percentage, the tracking, and the commission terms. Every one of those is checkable against your own dashboard, month by month, by you.
Five steps. None of them involve a cart.
A level contract begins as a conversation and becomes a document. You see every number before you agree to any of them.
Tell us the situation
An enquiry with your sector, what you sell and what the next quarter has to achieve. Two minutes of your time.
A conversation, not a pitch
We work out which of the four situations is costing you most, and therefore which level is the honest answer. Sometimes it is a smaller one than you expected.
A written proposal
Level, term, loyalty reward, add-ons and commission terms — each on its own line. Nothing bundled into a single opaque figure.
Sign and onboard
Brand material, ad accounts and the approval route get set up once, and stay set up for every campaign that follows.
Campaign one goes live
Then two, then three. That is your first quarter — and the point at which the lead pool starts compounding instead of resetting.
Getting started
What do you need from me to begin?
Your sector and category, what you are actually selling over the next quarter, whatever brand material already exists, and one person who can approve creative without convening a committee.
If you have almost no assets, that is normal and it is not a problem. Foundation exists precisely to build them.
What is actually in the proposal?
The level and what it includes, the term and its loyalty reward, any add-ons you have chosen, the performance commission rate, and what gets delivered in each of the three campaigns.
Prices sit on the lines, not buried in a total. If a number is going to reach your invoice, it is on that document first.
I already have a contract — where do I go?
Existing clients go to client support, which reaches the team running your campaigns.
If the question is about a new quarter, a level change or an extra activation, a general enquiry is the faster route — it goes straight to the people who write the proposals.
Prices shown are current launch rates for the India market, in Indian Rupees, and exclude GST. Level contracts are quoted individually in writing; the proposal, not this page, is the agreement. United Kingdom pricing is quoted separately in Pounds Sterling.
Still got a question? Then it is a good one.
The questions people hesitate to ask are usually the ones that decide it. Ask yours plainly and you will get an answer in the same register — a real number, a real limit, or an honest we do not know yet.
Akomic Design Studio · WOW Campaigns India